Paid ads for fence companies with gaps on the crew calendar
Paid ads put your wood, vinyl, chain link and aluminum work in front of homeowners and builders in the week they are pricing a fence. We manage paid ads on Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) for fence installers, inside the towns your trucks cover.
Six moments when a fence shop turns the ads on
- The crew calendar has a hole in it after a delayed material order.
- A new line, say aluminum, has been added and nobody knows you install it.
- A new town has joined the route.
- A storm-repair surge is on and every competitor is chasing it.
- The stretch between the thaw rush and the push before the ground hardens has gone quiet.
- A competitor has put yard signs up on your streets.
In each case the paid ads for a fence installer need one fence, one town and one buyer's question to aim at, not the whole county at once. Reach is drawn around your route sheet, so the click from a town your trucks never visit never happens.
Three places a fence company can buy attention
- Search
Google Ads for the person pricing a fence right now
Catches the homeowner typing a material and 'near me' today, split by material and by town. See Google Ads for fence companies.
- Search
Bing Ads (Microsoft Advertising) for desk-side bid requests
A smaller audience, with more desktop and work-computer research. Worth a small test beside Google; see Bing Ads for fence companies.
- Social
Meta Ads (Facebook and Instagram) for finished-run photos
Nobody is searching here, so photos of your finished work and a seasonal reminder do the talking to local homeowners. See Meta Ads for fence companies.
A month of ad management, from the route sheet to the next gate photo
Walk the route sheet with us
Your estimator names the materials, the towns and the jobs to skip. The campaigns follow that list and nothing else.
Leave the ad accounts in the shop's hands
Each platform account belongs to your company and we work inside it as invited users, so the keys stay with whoever owns the trucks.
Split campaigns by material and town
Wood, vinyl, chain link and aluminum each get their own campaign, with gate and replacement searches grouped apart.
Read the ad copy before it runs
The words name no price, no start date and no approval, and the landing page says what the ad says.
Trim weekly, report monthly
Search terms get a weekly look, and a monthly sheet sets calls and estimate requests beside what you spent.
What sits inside a month of fence company ad management
- Campaigns divided by wood, vinyl, chain link and aluminum, with gates and replacements kept separate.
- Geo targeting limited to the towns on your route sheet.
- Negative keywords for do-it-yourself builders, parts shoppers, stain and paint questions, jobs and fence kinds you do not install.
- Ad text that you read before launch, naming no price, start date or approval.
- Call tracking and a request form tied to each campaign.
- A landing page that matches the ad it came from.
- A weekly look at search terms, with wasted clicks trimmed away.
- A monthly sheet that sets calls and estimate requests beside your spend.
Each platform publishes its own rules and they change, so your company checks the current text before an ad runs.
The backlog switch: pausing ads when the install calendar is full
A fence company can only install so many runs in a crew day, so the monthly budget for paid ads is set by what the calendar can absorb. When the backlog fills, pause; when a gap shows in the schedule, switch back on. Our fee for running all this is on the pricing page, tiered by the number of platforms, while the click bill goes from your card to each platform and never through us.
Paid ads questions from fence estimators
Does a fence company need its own website before paid ads start?
Ads need a page to land on. If your site has a page per material and a clear estimate request form, we use it. If not, a landing page is built for the ad.
Can the ads stay out of towns our trucks do not reach?
Yes. Targeting follows the route sheet your estimator gives us, so a town outside it is left out of every campaign.
How big should the ad budget be beside a full crew calendar?
It depends on what the crews can absorb. We quote no benchmark and set the figure together after looking at your install calendar.
Name the fence material and the town you want next
Tell us which jobs your crews would like more of and which platform you suspect fits. Fees by platform count are on the pricing page.
Where should the next estimate request come from?
Mention the fence styles your crews install best and the towns where you want more work. Nothing has to be ready first. Leave customer names and street addresses out; this note is about marketing, not about one particular yard.
Which yards are on next month's wish list?
Name the materials your crews like installing most, the towns you are happy to drive to and the jobs you would rather pass on. You hear back with one monthly figure and a candid view on what fits. Keep customer names and street addresses out of the note; it is a marketing inquiry, not a work order.
The fence going up across this band is a drawing. It forecasts nothing for any company, crew or yard.